{"id":2768,"date":"2023-07-11T14:52:00","date_gmt":"2023-07-11T12:52:00","guid":{"rendered":"http:\/\/evolutiongroup.digital\/?post_type=press&p=2768"},"modified":"2023-11-15T14:54:29","modified_gmt":"2023-11-15T13:54:29","slug":"los-responsables-de-audiencias-defienden-mas-alianzas-entre-medios-para-fortalecer-la-medicion-y-el-encaje-con-google","status":"publish","type":"press","link":"https:\/\/evolutiongroup.digital\/es\/press\/los-responsables-de-audiencias-defienden-mas-alianzas-entre-medios-para-fortalecer-la-medicion-y-el-encaje-con-google\/","title":{"rendered":"Los responsables de audiencias defienden m\u00e1s alianzas entre medios para fortalecer la medici\u00f3n y el encaje con Google"},"content":{"rendered":"\n

Sobre este indicador, la directora general de Evolution Group,\u00a0Sara Saffioti, defiende que \u201cs\u00ed es importante medir usuarios \u00fanicos, pero es fundamental centrarse tambi\u00e9n en otro tipo de m\u00e9tricas, como las suscripciones, las visitas program\u00e1ticas, las campa\u00f1as, el tiempo de permanencia en p\u00e1gina o las p\u00e1ginas por sesiones\u201d<\/p>\n","protected":false},"featured_media":0,"template":"","period":[],"source":[],"class_list":["post-2768","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"\nLos responsables de audiencias defienden m\u00e1s alianzas entre medios para fortalecer la medici\u00f3n y el encaje con Google - EVOLUTION GROUP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evolutiongroup.digital\/es\/press\/los-responsables-de-audiencias-defienden-mas-alianzas-entre-medios-para-fortalecer-la-medicion-y-el-encaje-con-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los responsables de audiencias defienden m\u00e1s alianzas entre medios para fortalecer la medici\u00f3n y el encaje con Google - EVOLUTION GROUP\" \/>\n<meta property=\"og:description\" content=\"Sobre este indicador, la directora general de Evolution Group,\u00a0Sara Saffioti, defiende que \u201cs\u00ed es importante medir usuarios \u00fanicos, pero es fundamental centrarse tambi\u00e9n en otro tipo de m\u00e9tricas, como las suscripciones, las visitas program\u00e1ticas, las campa\u00f1as, el tiempo de permanencia en p\u00e1gina o las p\u00e1ginas por sesiones\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evolutiongroup.digital\/es\/press\/los-responsables-de-audiencias-defienden-mas-alianzas-entre-medios-para-fortalecer-la-medicion-y-el-encaje-con-google\/\" \/>\n<meta property=\"og:site_name\" content=\"EVOLUTION GROUP\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-15T13:54:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/evolutiongroup.digital\/es\/press\/los-responsables-de-audiencias-defienden-mas-alianzas-entre-medios-para-fortalecer-la-medicion-y-el-encaje-con-google\/\",\"url\":\"https:\/\/evolutiongroup.digital\/es\/press\/los-responsables-de-audiencias-defienden-mas-alianzas-entre-medios-para-fortalecer-la-medicion-y-el-encaje-con-google\/\",\"name\":\"Los responsables de audiencias defienden m\u00e1s alianzas entre medios para fortalecer la medici\u00f3n y el encaje con Google - EVOLUTION GROUP\",\"isPartOf\":{\"@id\":\"https:\/\/evolutiongroup.digital\/#website\"},\"datePublished\":\"2023-07-11T12:52:00+00:00\",\"dateModified\":\"2023-11-15T13:54:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/evolutiongroup.digital\/es\/press\/los-responsables-de-audiencias-defienden-mas-alianzas-entre-medios-para-fortalecer-la-medicion-y-el-encaje-con-google\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/evolutiongroup.digital\/es\/press\/los-responsables-de-audiencias-defienden-mas-alianzas-entre-medios-para-fortalecer-la-medicion-y-el-encaje-con-google\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/evolutiongroup.digital\/es\/press\/los-responsables-de-audiencias-defienden-mas-alianzas-entre-medios-para-fortalecer-la-medicion-y-el-encaje-con-google\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/evolutiongroup.digital\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press\",\"item\":\"https:\/\/evolutiongroup.digital\/press\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Los responsables de audiencias defienden m\u00e1s alianzas entre medios para fortalecer la medici\u00f3n y el encaje con Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/evolutiongroup.digital\/#website\",\"url\":\"https:\/\/evolutiongroup.digital\/\",\"name\":\"Evolution Group\",\"description\":\"Your Story, Your Success. 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