{"id":1333,"date":"2020-11-19T10:23:00","date_gmt":"2020-11-19T09:23:00","guid":{"rendered":"http:\/\/evolutiongroup.digital\/?p=1333"},"modified":"2022-07-22T12:04:31","modified_gmt":"2022-07-22T10:04:31","slug":"ti-sei-perso-il-nostro-workshop-a-iab-forum","status":"publish","type":"post","link":"https:\/\/evolutiongroup.digital\/it\/ti-sei-perso-il-nostro-workshop-a-iab-forum\/","title":{"rendered":"Ti sei perso il nostro workshop a IAB Forum 2020?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Anche quest\u2019anno Evolution ADV ha partecipato a IAB Forum 2020, il pi\u00f9 importante appuntamento sul digitale giunto alla sua diciottesima edizione.<\/h2>\n\n\n\n<p>Nel nostro workshop intitolato \u201c<strong>Content Revolution: Il nuovo standard per il contenuto e l\u2019ADV digitale, il caso&nbsp;Nissan&#8221;&nbsp;<\/strong>le voci di Evolution ADV&nbsp;<strong>Sara Saffioti<\/strong>, Head of Publisher Relations,&nbsp;<strong>Michele Carbonara<\/strong>, Chief Sales Officer e&nbsp;<strong>Paolo Caldara<\/strong>, Head of Programmatic, hanno raccontato al pubblico la natura innovativa di&nbsp;<strong><a href=\"https:\/\/www.evolutionadv.it\/evolution-adv-lancia-content-revolution\" target=\"_blank\" rel=\"noreferrer noopener\">Content Revolution<\/a><\/strong>, il nuovo tool tecnologico che consente di distribuire contenuti direttamente nei prodotti editoriali, saltando la parte di esposizione delle creativit\u00e0 e clic verso la landing page, ottenendo maggiore esposizione ed engagement con costi complessivamente ridotti rispetto ai flussi pubblicitari tradizionali.<\/p>\n\n\n\n<p>Un nuovo formato,&nbsp;<strong>evoluzione dell\u2019infinite scroll<\/strong>, che dopo essere stato testato e perfezionato in oltre due anni di sviluppo in ottica&nbsp;<strong>SEO, User Experience e Brand Safety<\/strong>&nbsp;attraverso l\u2019uso di algoritmi proprietari di correlazione, \u00e8 ora un prodotto capace di&nbsp;<strong>soddisfare le esigenze di clienti e editori<\/strong>&nbsp;risultando piacevole e utile agli&nbsp;<strong>utenti<\/strong>.<\/p>\n\n\n\n<p>A conferma di questo viene raccontata la case di&nbsp;<strong>Nissan<\/strong>&nbsp;con il coinvolgimento di&nbsp;<strong>Michele Petrilli<\/strong>, Digital Communication Section Manager del marchio, portando un esempio pratico di come questo nuovo prodotto garantisca un\u2019<strong>efficacia certa<\/strong>, riuscendo ad arrivare al pubblico di interesse, coinvolgendolo in modo molto pi\u00f9 diretto di un formato ADV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anche quest\u2019anno Evolution ADV ha partecipato a IAB Forum 2020, il pi\u00f9 importante appuntamento sul digitale giunto alla sua diciottesima edizione. Nel nostro workshop intitolato \u201cContent Revolution: Il nuovo standard per il contenuto e l\u2019ADV digitale, il caso&nbsp;Nissan&#8221;&nbsp;le voci di Evolution ADV&nbsp;Sara Saffioti, Head of Publisher Relations,&nbsp;Michele Carbonara, Chief Sales Officer e&nbsp;Paolo Caldara, Head of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[84],"argument":[92,87],"country":[94],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","argument-monetizzazione","argument-all","country-italia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ti sei perso il nostro workshop a IAB Forum 2020? - EVOLUTION GROUP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evolutiongroup.digital\/it\/ti-sei-perso-il-nostro-workshop-a-iab-forum\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti sei perso il nostro workshop a IAB Forum 2020? - EVOLUTION GROUP\" \/>\n<meta property=\"og:description\" content=\"Anche quest\u2019anno Evolution ADV ha partecipato a IAB Forum 2020, il pi\u00f9 importante appuntamento sul digitale giunto alla sua diciottesima edizione. 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