This is an award that Google gives to entities that guarantee high quality standards over a long period of time in the use of its products, the innovative solutions developed and the results achieved.
Two more weeks to find out who will win Oltre La Media Group's award dedicated to Brand Positioning and building the most effective Communication Strategies.
Less than a week to go before IAB Forum 2023, among the most important nationwide events dedicated to the world of digital innovation, returns again this year at Allianz Mico in Milan on Nov. 8 and 9.
AI has revolutionized digital advertising in a surprising way. One of the biggest AI-driven advances in this area is the ability to accurately segment the audience.
Regarding this indicator, Evolution Group's CEO, Sara Saffioti, argues that "it is important to measure unique users, but it is also essential to focus on other types of metrics, such as subscriptions, programmatic visits, campaigns, time spent on the page or pages per session".
