Press Area

Our story from another point of view.
14 November 2023  |  Engage

Evolution GROUP Gets Google Certified Publishing Partner

This is an award that Google gives to entities that guarantee high quality standards over a long period of time in the use of its products, the innovative solutions developed and the results achieved.

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6 November 2023  |  Touchpoint

The complementarity of “Creativity” and “Business” in the jury of touchpoint strategy awards

Two more weeks to find out who will win Oltre La Media Group's award dedicated to Brand Positioning and building the most effective Communication Strategies.

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2 November 2023  |  Engage

Evolution GROUP brings the topic of TV evolution to IAB Forum

Less than a week to go before IAB Forum 2023, among the most important nationwide events dedicated to the world of digital innovation, returns again this year at Allianz Mico in Milan on Nov. 8 and 9.

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28 September 2023  |  Dircomfidencial

Sara Saffioti: AI and digital advertising: an unstoppable strategic alliance

AI has revolutionized digital advertising in a surprising way. One of the biggest AI-driven advances in this area is the ability to accurately segment the audience.

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11 July 2023  |  Dircomfidencial

Audience managers advocate more media partnerships to strengthen measurement and fit with Google

Regarding this indicator, Evolution Group's CEO, Sara Saffioti, argues that "it is important to measure unique users, but it is also essential to focus on other types of metrics, such as subscriptions, programmatic visits, campaigns, time spent on the page or pages per session".

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