We close 2021 as the first Italian property by total audience, second only to Google and Facebook, a fantastic goal that matches the half-year close that brings with it excellent results and many new goals already in the start-up phase. Lots of goals but most importantly measurable and real results!
AdnKronos officially joins the Evolution Group family. In the last three years we have invested heavily in innovation and quality, coming to collaborate with the leading publishers in the Italian market. With AdnKronos, we will begin work on display space marketing and infinite scroll, which will allow content within the site to load, asynchronously and without page reloads.
Content Revolution is our new flagship product, It is a new format that allows content to be delivered directly into editorial products, skipping the exposure part of the creative and clicks to the landing page, getting more exposure and engagement with reduced costs compared to traditional advertising streams. Its launch marks a new beginning for us and for all our customers.
With the second half-year close of 2019, we confirmed our revenue estimates, ending the year between 7 and 8 million. In parallel, we have continued to grow and expand our team, which now includes Sara Saffioti, our Head of Publisher Relations. Our growth continues.
It is crucial for us to ensure the balance between the supply side and the demand side. Our talk at Programmatic Day 2019 revolves precisely around this concept, the solution in our opinion, lies in going through a qualitative improvement of the inventory of the sites under our management.
The ads.txt is a document to serve publishers but especially advertisers working in programmatic. Its curation, cleanliness, and readability can influence the sale of one's space and in parallel create a benefit for advertisers who will be able to avoid buying space and campaigns from entities that do not have the real ability to deliver on the purchased site. Let's discover all its potentials together.
