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Articles (14)

17 April 2025 | Tech

Viewability Rate: che cos’è davvero e perché non basta per aumentare i ricavi

Quando si parla di pubblicità online, una parola che salta fuori spesso è viewability. Suona tecnica, quasi misteriosa, ma in…

20 March 2025 | Experience

UX vs Monetization: Are You Compromising Your Website’s Success?

In the digital publishing world, balancing user experience (UX) and monetization is a crucial challenge. On one hand, users seek…

3 November 2022 | Cookies

The contextual as a response to the loss of third-party cookies

Let's get some clarity starting with what a cookie is. A cookie is a small text file created by a…

15 September 2022 | SEO

AMP deactivation: does it pay off?

What do we mean by AMP? Amp pages (Accelerated Mobile Pages), are a project introduced by Google in 2015 to…

24 August 2022 | Tech

The importance of Brand Safety

How and where to advertise, that's why brand safety is one of the best ways to show seriousness and customer…

12 July 2022 | Audience

If you want to attract younger audiences, as a publisher you must change your strategy

Gen Zers, as e-Marketer points out, are getting older. The oldest of them are now old enough to vote, they’re…

20 June 2022 | GDPR

The great hypocrisy of online privacy

Six months after the adoption of the new GDPR consent guidelines, the balance for digital publishers is that of a…

13 June 2022 | SEO

News from Google I/O

If you don't start your day by checking the Google Search Console, don't read this article. In a world where…

15 April 2022 | Tech

Amazon, the croupier who doesn’t have to hit on 16 at the blackjack table

Amazon's private labels are competing with the same ecosystem that the Company worked hard to create. Is this the beginning…

23 November 2021 | Monetization

Did you miss our workshop at IAB Forum 2021?

This year, like last year, Evolution ADV participated in IAB Forum, the most important event on digital now in its…

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4 June 2020 | Monetization

Evolution ADV launches Content Revolution

Evolution ADV launches Content Revolution: a new standard for content distribution The famous expression Content is King, Distribution is Queen,…

17 June 2021 | SEO

What is it and how does Web Vitals Optimizer work?

Publishers who have decided to rely on Evolution ADV will be able to take advantage of Web Vitals Optimizer, a…

29 July 2021 | Tech

The future of technology would be Chinese, if it wasn’t for China

The race to data will come with casualties. If we look at the ten most valuable companies in the world…

1 September 2021 | Tech

TV is dead, long live TV!

Under the guise of tech companies, Disney, Netflix, YouTube, Apple, Amazon, Twitch, are for all intents and purposes TV companies…

23 November 2021 | Monetization

Did you miss our workshop at IAB Forum 2021?

This year, like last year, Evolution ADV participated in IAB Forum, the most important event on digital now in its…

15 April 2022 | Tech

Amazon, the croupier who doesn’t have to hit on 16 at the blackjack table

Amazon's private labels are competing with the same ecosystem that the Company worked hard to create. Is this the beginning…

13 June 2022 | SEO

News from Google I/O

If you don't start your day by checking the Google Search Console, don't read this article. In a world where…

20 June 2022 | GDPR

The great hypocrisy of online privacy

Six months after the adoption of the new GDPR consent guidelines, the balance for digital publishers is that of a…

12 July 2022 | Audience

If you want to attract younger audiences, as a publisher you must change your strategy

Gen Zers, as e-Marketer points out, are getting older. The oldest of them are now old enough to vote, they’re…

24 August 2022 | Tech

The importance of Brand Safety

How and where to advertise, that's why brand safety is one of the best ways to show seriousness and customer…

Posts navigation

1 2 >>

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